Launched in the fall of 2018, Ari has spearheaded the entire design and creative process as the Founder & Creative Director, embarking on a mission to establish a truly distinctive brand centered around exclusive black wear. With a deep-rooted belief in the philosophy of minimalism, her vision embraces the concept of less is more - both in life and in wardrobe. By curating a refined and versatile wardrobe, Ari aims to empower individuals to embrace simplicity, express their unique style, and make a lasting impact that resonates beyond fashion.
Explore the breadth of Ari's instrumental contribution to Void of Color, and delve into the world of her creative endeavors.
COLLECTION
Architectural lines and traditional tailoring. This capsule collection cuts through the noise of trends and challenges preconceived notions of what a classic should be, offering pieces that explore fashion beyond seasons. It is a collection dedicated to transforming basic blacks into standout pieces for the ever-evolving women who seek elegance, confidence, and ease
PACKAGING DESIGN
Ari represents the future of modern fashion boutique packaging design, where innovation and creativity seamlessly merge with the transition from brick-and-mortar storefronts to the digital shopping experience. Through meticulously crafted renderings and expert sampling techniques, Ari's designs elevate the packaging aesthetic, captivating customers and enhancing the overall brand experience. From concept to execution, Ari's thoughtfully curated packaging solutions showcase the unparalleled beauty of black like never before.
SOCIAL MEDIA
Ari's proficiency in graphic design, combined with a deep understanding of typography and composition, shines through in the captivating social media graphics created for various platforms. Employing a discerning artistic vision and acute attention to visual storytelling, Ari has crafted impactful advertisements that engage and resonate with the target audience. Through strategic use of colors, imagery, and layout, Ari's designs authentically capture the brand's essence and successfully drive brand awareness and customer engagement on social media. The fusion of artistic finesse and marketing acumen has resulted in a compelling visual presence that amplifies the brand's social media strategy.
